Keestrack exploring Russia and South-East Europe

24 November 2020

By hiring Florin Ioia as Area Sales Manager for Russia and South-East Europe Keestrack enforced its sales team and is trying to expand and professionalize its support to their dealer network. With over 16 years of experience within the construction equipment industry on an international level Florin brings knowledge and professionalism into these markets. He has a track-record of working at important players in the construction industry like: Bergerat Monnoyer (Caterpillar dealer), Powerscreen, Terex washing systems and Portafill.

At Keestrack he will be responsible for the following territories: Romania, Croatia, Bulgaria, Russia, Serbia, Bosnia Herzegovina, Montenegro, Macedonia & Ukraine, managing and acquiring dealers for Keestrack Mobile Crushing and Screening Equipment.

Florin Ioia, Area Sales Manager for Russia and South East Europe

Positive future

Florin sees a positive future for his territory. “Even though we live in some troubled times right now, infrastructure for travelling and logistics will still be essential. And considering that 1 km of highway needs around 25.000 tons of aggregates, I predict a great future for the crushing and screening equipment industry. Add to this the 400 tons of aggregates used for building an average home, and being part of this industry looks like a great idea when choosing a career”, according to Florin.

“Eastern Europe is an area with great potential as the need for natural, manufactured and recycled aggregates will be at a high level for many years to come in order to come to the same economic development as in West-Europe. If you consider the fact that in a country like The Netherlands, with a territory of 40.000 km², it has 2.800 km of highways, while Bulgaria, with a territory of 110.000 km², has 800 km of highways. Recovering this gap means a lot of aggregates, so a significant demand for crushing and screening equipment,” Florin continues.

Keestrack K5e plugged into the electrical grid


The advantages of Tracked mobile equipment according Florin are the following: “The versatility of mobile equipment is always an advantage compared to static plants due to less logistic costs. But one of the big advantages of a static plant was it could be an electric driven system, with a significant lower production cost. With the development of electrical driven system in the mobile plants industry, things have changed a lot. A mobile e-drive plant could be pure gold for a quarry, combining the versatility and a lower operational cost. And this is where Keestrack is a game changer in the industry. As there are many contractors involved in national projects of infrastructure, moving their equipment from on site to another on the route of a new highway, the e-driven equipment from Keestrack would definitely be the first choice for many of them.”

The award winning R3e impact crusher, winner of the Red Dot Design Award, the German Design Award and the BigSee Product Design Award


One of the main strengths of Keestrack is its ability for innovation according to the needs of its customers. The e-driven system (the ability to run a plant in Diesel/electric mode or electrical plug-in mode) is one of the best examples” in fact this is exactly the reason Florin wanted to start working at Keestrack as he sees Keestrack being the promoter of innovation in the crushing and screening industry, while having a good understanding of how the industry will develop in future.

The fact it is still an independent company, with its founders still involved in the business and in direct contact with the company team members and distribution partners, made him decide it is a great place to work as any communication will definitely reach the right person, so you are not missing any business opportunity. This also applies to the distribution network: as a Keestrack distribution partner, you have a close human relationship and direct contact with the founders, so it is not just a B2B relation, but it goes further than that, which makes a partner to feel he is part of the family.

Also the product range and the various options which can be equipped on a plant, providing the user the optimum configuration for his application to help him reach the standards of the aggregates and recycling industry, is another example of the strength of the Keestrack brand”, according to Florin.

Considering this two strengths above, we can say Keestrack is well prepared to tackle one of the best long-term opportunities in the area: in countries like Romania, Croatia, Bulgaria, which are part of the European Union, the European Green Deal (a climate neutral economy by 2050) suits perfectly the electrical driven system in which Keestrack invests huge efforts.

In a territory like Russia, there is still a great coal industry, which is looking for high productivity equipment, especially impactors. This is a brilliant opportunity as Keestrack has the R6 model, which suits perfectly the demands of the industry. Keestrack already sold several R6, which are reaching a productivity of almost 700 tph in coal applications.

In close vicinity to a residential area, the all-electric Keestrack R6e impact crusher and C6e classifier combination is convincing with low emissions plugged in to the electrical grid


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